Online advertising agency for legal and medical practices
For lawyers and medical professionals, a single line of ad copy can lead to disciplinary or administrative action against the advertiser. That is why we put the review sequence ahead of launch speed.
About
JAYPLAN (제이기획) is an advertising agency based in Yongin, Gyeonggi-do, Korea. We run online advertising for legal and medical practices, where ad wording is governed by law and professional rules. Our work follows three principles.
Every creative and landing page is checked against the advertising rules for that industry before launch. Copy that has not cleared review does not run.
Delivery, budget and targeting are decided by an account manager, and ads run only after the advertiser has approved the final copy. No system launches ads on its own.
We report every day using performance data read directly from each platform — with our reading of the numbers and the next steps.
Services
We design campaign structures for each platform and run budget allocation, bidding and targeting hands-on.
Daily performance reports for each ad account, with weekly and monthly trends and recommendations.
We produce image, video and copy creatives, and rotate them only after policy review and advertiser approval.
Pixel and conversion setup, plus landing pages, so the path from ad to inquiry can be measured.
We choose and combine platforms to fit the industry, region and budget.
Process
We learn your practice, region, goals and current advertising, then agree on platforms and scope.
Based on the industry's advertising rules, we first set out what can be said and what must be avoided.
We build ad creatives and landing pages within the reviewed guidelines.
Our account manager launches ads only after the advertiser has approved the final copy.
We report every day and adjust creatives, budget and targeting based on the data.
Industries
Law firms · Certified judicial scriveners
Each practice area — such as divorce or individual rehabilitation — reaches different people at different moments. We run separate campaigns and landing pages per practice area and review copy against the advertising rules for lawyers and judicial scriveners.
Hospitals · Clinics
For medical advertising we first check prohibited expressions under the Medical Service Act and whether pre-screening applies. We present clinical information without promising or implying treatment outcomes.
Our internal system
This is the internal system JAYPLAN uses to run advertising. It is not sold to third parties, and it handles advertisers' ad accounts only within the agency permissions they grant us.
READ
Platform APIs
Daily performance and campaign structure per account
REPORT · CHECK
Reports & policy check
Ad copy compared with industry rules
CREATE
Ads in paused state
Only from approved creatives
PERSON
Manager launches
Delivery, budget, targeting in ads manager
Reads each ad account's daily performance and campaign structure through platform APIs to build reports.
Compares ad copy with industry advertising rules and flags wording for the account manager to revisit.
When it creates ads from approved creatives, it creates them in a paused state only. The system does not deliver ads.
Starting delivery and changing budget or targeting are done by the account manager directly in each platform's ads manager.
FAQ
As a rule, we use an ad account and payment method in the advertiser's name, and operate it with agency permissions granted to us. When the engagement ends, the account and its data stay with the advertiser.
We review copy against the industry's rules first, and the advertiser approves the final wording before anything runs. Creatives without the advertiser's approval are not published.
You can view each ad account's daily performance in an online advertising report tool. We read metrics such as impressions, clicks, spend and inquiry conversions directly from each platform, and explain the trend and next steps along with them.
It depends on your practice, region and budget. After hearing your situation, we usually recommend starting small on a platform where inquiry conversions can be measured, then expanding based on the data.
Contact
Contact us by email or phone. Telling us your industry, region and the platforms you currently use helps us give a more precise answer.
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